Hammer has improved as a rapper - his delivery is often more subtle, and he even attempts a little bit of verbal flash here and there. Throughout the record, choruses are repeated ad infinitum for maximum memorability, which either makes it irresistible or irritating, depending on your taste. Other tracks sample Marvin Gaye, Earth, Wind & Fire, and the Jackson 5. Hammer certainly has good taste in source material, if nothing else the hits 'U Can't Touch This' and 'Pray' crib from Rick James' 'Super Freak' and Prince's 'When Doves Cry,' respectively, and the ballad 'Have You Seen Her' is a flat-out cover of the Chi-Lites' hit (with some updated lyrics). Taken on its own terms, Please Hammer Don't Hurt 'Em is a pretty slick - if unsubtle - pop confection. That approach confirmed the worst fears of hip-hop purists about how the music might hit the mainstream.

Hammer builds the majority of the songs here on obvious samples from easily recognizable soul and funk hits of the past, relying on the original hooks without twisting them into anything new (or, by implication, his own). But in an art form so conscious of preserving its integrity, this wasn't the way to go about it - at least not from a creative standpoint. Louis, Missouri, where she is an assistant English professor and published poet.Still the biggest-selling rap album of all time at ten million copies (though the Beastie Boys' Licensed to Ill is gaining rapidly), Please Hammer Don't Hurt 'Em proved that rap music was no longer just a specialty niche genre, but had the crossover potential to be a commercial juggernaut. Terrance moved back to Meridian and is now a water meter reader and occasional producer. But the two soon became disenchanted with the scene and left Hammer's camp. (In my opinion, part of the problem was that the singles weren't a good representation of the album, which was mostly upbeat, Hammer-esque pop-rap.) Treasure then worked extensively with Hammer's protegees, female rappers Oaktown's 3-5-7, on their second album Fully Loaded, co-writing most of the songs and doing backing vocals. They released one last, unsuccessful single, 'Midnite Lover'. The album didn't fare much better, reaching only #51 on the Top R&B/Hip Hop Albums chart. They released the single 'Turntable Genius', which failed to generate much heat, and followed it with 'Up With Hope, Down With Dope', which managed to only reach #77 on the Hot R&B/Hip Hop Songs chart. Their album was produced by Hammer's friend and collaborator James Earley, except 'How Ya Livin'', which was produced by Hammer himself, and featured vocals by Hammer protegee B Angie B. This led to a deal with Hammer's label, Capitol Records. Luckily they met MC Hammer, who was at the height of his popularity, and Terrance became a back-up rapper for him. After they graduated, they moved to California in the hopes of hitting the big time. They met in high school in Meridian, Mississippi. The duo consisted of Terrance Davis (One Cause) and Treasure Shields Redmond (One Effect). It seemed like an angle that just might help them hit the big time, along with their MC Hammer connection. One Cause One Effect were one of the very few male/female rap duos.ever.

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